When you buy a product from LV= you get the reassurance of knowing
that you’re part of a long history of providing financial security for their members and customers.
LV= Life Insurance is
designed for people who don't drink a lot, don't smoke a lot and are generally healthy. It provides a one-off lump
sum payment if you die during the plan term.
Cover starts from £5 a month, that’s just 17p a day!
You must be a UK resident aged 17 to 69
Please be aware that if you stop paying your premiums, your cover will stop, and you won’t get anything back. This
plan has no cash in value.
(Last update May 2012.)
Why buy from LV=
When you buy a product from LV= you get the reassurance
of knowing that you’re part of their long history of providing financial security for their members and customers.
When they started in 1843
as Liverpool Victoria, their goal was to give financial security and peace of mind to more than just a privileged few. And
today it's much the same. In 2007 the name was changed to LV.
As a mutual, they don't have to answer to external shareholders – so they can concentrate on looking after
As the UK's largest
friendly society they are here to help you make the best choices when it comes to your money. And with a range of savings
and investments, life insurance and general insurance products that are both good value and award-winning, they are bound
to have something to interest you.
They have also continued to grow and remained financially strong despite the ongoing volatile market conditions and
What does is mean to be a member of LV=
When you take out Life Insurance
with Liverpool Victoria you will become a member of Liverpool Victoria Friendly Society Limited. This brings with it a whole
host of benefits including discounts on general insurance products and access to their Member Care Line. LV also offer the
LV Over 50 Plan.
Liverpool Victoria Friendly
Society Limited was founded in 1843 as a burial society, and for many decades Liverpool Victoria was most commonly associated
with "penny policies" collected door to door by a cross country team of agents to provide a method of saving to
people of modest means.