Lots of people in their 50s find that they don't have sufficient life insurance cover. That is why LV has developed the 50 Plus life insurance plan. The LV 50 Plus plan can provide up to £25,000 life cover for the over 50s to help with things like funeral expenses and unpaid bills.

LV over 50 Life Insurance Plan.

To qualify for the LV 50 Plus Plan you must be a UK resident (not the Channel Islands or Isle of Man) and you  must be aged 50 to 80.

  • No medical or health questions
  • Guaranteed acceptance (conditions apply)
  • *Choose a free gift when your plan starts
  • Get an extra 10% with the Funeral Benefit option
  • The 50 Plus plan is member conferring so that you become a member of LV
  • Your family will get a cash lump sum to help with funeral expenses and unpaid bills
  • The guaranteed sum could also be a gift for your grandchildren
  • Get up to £25,000 of cover
  • Cover from just £5 a month
  • The amount of cover depends on your age and gender
  • Your spouse or partner can also apply
  • Cover continues for free when you're 90
  • Claims process is simple and efficient


There are many reasons people choose to take out over 50 life insurance. With LV=Liverpool Victoria unlike traditional life assurance, you can get covered with the 50 Plus plan regardless of any current health issues. You don't have to complete a lengthy questionnaire or take a medical before you get cover. LV started in 1843 as Liverpool Victoria and in 2007 became LV. As a mutual, they do not have to answer to external shareholders as they are owned by the policyholders.

* choice of either £30 Marks & Spencer vouchers or digital photo frame or DAB radio. (LV may not supply a gift to anybody who has already cancelled a 50 Plus plan before paying at least two premiums and/or has had a 50 Plus plan cancelled by them).