LV Overview.

LV= was formed back in 1843 as the Liverpool Victoria Friendly Society Limited. The name was changed to LV= in 2007. In support of the rebranding LV= sponsor Harlequins Rugby Union, The county cricket championship and the Anglo Welsh cup. They are the UK's largest friendly society which means they are owned by the members and bot shareholders and have approximately 3.8 million members and customers and for the year ending 31/12/2009 made an underlying profit of 44.2 million. At the end of the year LV= had 3,993 employees. The supply other companies with their products too like ASDA for the over 50's life insurance and Nationwide car and travel insurance. Awards won in 2009 include Which best buy travel and home insurance and the moneywise award for most trusted home insurer. Below you can find more details on the LV= product range.

LV Insurance Products.

LV= Car Insurance. In 2009 61.8% of the general insurance policies sold were for LV car insurance and with LV the majority of customers pay less than £280 and they also offer up to 75% no claims discount. LV= Home Insurance LV home insurance has been awarded a defaqto 5 star rating for the 3rd consecutive year in 2010 and they offer a special online discount for new policies taken out online. LV= Travel Insurance.  LV offer single trip and annual travel insurance for the UK, Europe and Worldwide. You can also get up to 90 days cover for each trip on annual policies and an online discount of 15%. LV= travel insurance has an age limit of 80. Additional cover options include golf, weddings, winter sports, adventure activities and business travel. LV= Pet Insurance LV offers pet insurance for cats and dogs with monthly premiums starting at £5 for cats and £6 for dogs. New pet insurance policies taken out online qualify for a 10% discount and they have no upper age limits for cats and dogs. LV= Over 50's Life Insurance LV offer life insurance for those aged between 50 and 80 that requres no medical or health questions. Premiums start from as little as £5 per month and you have an option to add a funeral benefit option. LV aims to become a leading provider in the protection and retirement markets with a reputation for true value and service excellence. In 2009 new business sales of the LV over 50s life insurance product grew by 27%. LV Life Insurance. LV also offer a non over 50s life insurance product that is designed for those who don't drink or smoke a lot and are generally healthy. Cover starts from £5 per month with a maximum age limit of 69. Single and joint life cover is available and you must permanently live in the UK.